Paul C. Buff new product: long throw dish

I’m a big fan of Paul C. Buff White Lightning lighting gear, and have been using their products for 20 years.  You can’t get much better customer service and warranty, and the innovations are really cool for those who appreciate engineering.   Take this focusable dish for example; by using relatively low wattsecond flashes you can focus a beam far off.  Much like their parabolic umbrellas which are also cool.